Ultra-Mini Painkiller Could Bring Relief to Millions of Britons
9 April 2007
Recent research shows nearly half of all women and a third of men over 50 have difficulty swallowing painkillers because they are simply too big (1)- a problem potentially affecting millions of people in the UK (2).
In response to the new research, Anadin have launched a new capsule - the smallest liquid ibuprofen capsule available in the UK, containing a highly concentrated formula.
Until now there were no 'small options' for people who need liquid ibuprofen - often seen as a fast acting painkiller available in high street shops, suitable for conditions such as back or joint pain.
Difficulty in swallowing tablets is thought to contribute to difficulties in pain management, resulting in many long-term sufferers of conditions such as back or joint pain enduring increased pain or limited mobility.
Despite the new capsule's size, it is still powerful - each capsule contains 200mg of concentrated liquid ibuprofen, getting to work fast to hit tough pain.
The liquid formula contained within each capsule allows for rapid absorption, offering fast relief for sufferers and providing effective relief from joint or rheumatic pain, muscle ache, back pain and migraine.
Available from most high street retailers, Anadin* Ultra new 'easy to swallow' liquid ibuprofen filled capsules (containing 200mg ibuprofen each) are on sale across the UK now and can be bought in pack sizes of 8, 12, 16 and 32. The 32 capsule pack is only available from the pharmacist.
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Notes to editors
Usage for: Joint pain and back pain currently represents nearly half of the analgesics market. (3)
It is estimated that more than 16 million people across the UK, and up to 52% of those aged 55 and over, have had, or currently have, arthritis or joint pain (4). More than 2 million people visited their GP in the past year because of osteoarthritis with 131,041,600 painkillers taken for joint pain alone (5). The average person over the age of 50 is taking 3.8 different medicines per year (6).
As an advanced ibuprofen treatment, Anadin* Ultra is easy to swallow and works fast to effectively treat tough pain.
The new liquid-ibuprofen filled capsules (containing 200mg ibuprofen each) are on sale across the UK now and can be bought in pack sizes of 8, 12, 16 or 32 capsules. The 32 capsule pack is available only from pharmacy.
Anadin* remains the only major branded manufacturer in the UK whose product range covers the three principal analgesics: paracetamol, ibuprofen and aspirin ensuring that it offers consumers a 'total pain solution'. The brand was recently awarded Superbrand status, seen as official recognition of their status as 'experts in pain'.
For further information and price details please contact:
Louisa Canavan
Spink Consumer Relations
Louisa@spinkconsumer.com
01444 484888
1 Anadin* Pure Profile Consumer Survey - June 2006
2 Based on population figures from the Office National Statistics 2002
3 Vanguard Analgesics U&A, UK 2004. Base: All adult users of painkillers, excluding solus prescription users
Sample size: 2030, projected 38,099,000
4 Arthritis Research Campaign: The Big Picture pg. 16
5 Vanguard Analgesics U&A, UK 2004. Base: All adult users of painkillers, excluding solus prescription users
Sample size: 2030, projected 38,099,000
6 Pharmaceutical Journal Vol. 277 November 2006